Design School of Strategy

The Design School of Strategy views strategy as an intentional, creative process similar to designing a plan or a blueprint. It emphasizes clarity, consistency, and a clear vision, where leaders develop a plan that fits the company's unique circumstances and goals. This approach encourages careful analysis and thoughtful planning to craft a strategy that guides the organization toward success, much like an architect designing a building that aligns with its purpose and environment. It assumes that a well-designed strategy will provide direction and competitive advantage.