Design Reform movement

The Design Reform movement emerged in the 19th century as a response to industrialization and mass production. It aimed to improve the quality and aesthetics of everyday objects, advocating for craftsmanship and thoughtful design over mere functionality. Key figures, like William Morris, emphasized the connection between art and utility, promoting the idea that well-designed items could enrich daily life. This movement sought to elevate design standards, ensuring that objects were not only functional but also beautiful and meaningful, fostering a greater appreciation for artistry in the context of modern society.