Deliverability

Deliverability in email marketing refers to the ability of your emails to successfully reach the inbox of your recipients, as opposed to landing in their spam folder or being blocked entirely. It involves various factors, including sender reputation, email content, and recipient engagement. Good deliverability means that your emails are effectively reaching your audience, ensuring that your marketing messages are seen and acted upon, which is crucial for the success of your campaigns. Essentially, it's about making sure your emails actually get delivered where they’re intended to go.