Deal and Kennedy's Culture Types

Deal and Kennedy's Culture Types categorize organizations based on how they handle risk and feedback. There are four types: 1. **Work Hard/Play Hard** – Fast-paced with lots of energy, rewards quick wins, and values customer service. 2. **Tough Guy/Macho** – High risk and quick feedback, common in industries like finance or sports, emphasizing individual performance. 3. **Process** – Emphasizes routines, accuracy, and consistency, often seen in government or insurance organizations. 4. **Bet-Your-Company** – Big investments and long-term planning with slow feedback, typical in industries like aerospace or oil exploration. These types help understand organizational behaviors and values.