David McClelland (Need Theory)

David McClelland's Need Theory suggests that people are motivated by three primary needs: achievement (desire to excel and succeed), affiliation (wanting good relationships and social connections), and power (desire to influence or lead others). Each person has these needs in different degrees, shaping their behavior and motivation at work and in life. Recognizing these needs helps organizations understand what drives individuals and how to motivate and support them effectively. Essentially, it's about understanding what drives a person’s actions based on their core needs.