David Lakoff

David Lakoff is a prominent American cognitive linguist and philosopher known for his work on how language influences thought and perception. He argues that our understanding of the world is shaped by metaphors and frames in language, which guide our beliefs and actions. His ideas emphasize how political discourse and everyday communication use specific language to evoke certain feelings and thoughts in people. Lakoff has also explored how language shapes social issues, helping us understand the underlying structures that inform our views on topics like economics, morality, and identity.