David Kreps (economist)

David Kreps is an influential American economist known for his work in game theory, microeconomics, and the theory of finance. His research often explores how individuals and organizations make decisions under uncertainty and how they form strategies in competitive environments. Kreps has contributed to the understanding of signaling and reputation in economic contexts, which are crucial for industries where trust plays a significant role. He is also recognized for developing the Kreps–Porteus preference model, which helps explain consumer choices over time, highlighting the importance of long-term rewards versus short-term gains.