Dark Data

Dark data refers to information that organizations collect and store but do not analyze or use for decision-making. This data can include emails, logs, transaction records, or sensor data that remains untapped. Despite its volume, dark data often goes unnoticed because it may be difficult to access, analyze, or interpret. Recognizing and utilizing dark data can reveal valuable insights, improve efficiency, and support strategic decisions. Essentially, it is the hidden or overlooked information within an organization that, if properly analyzed, could add significant value.