Dairy Processing and Marketing

Dairy processing involves transforming raw milk from farms into various products like milk, cheese, yogurt, and butter through cleaning, pasteurization, fermentation, and packaging. Marketing in dairy refers to promoting these products to consumers via branding, advertising, and distribution channels such as supermarkets and local shops. The goal is to ensure high-quality products reach customers efficiently while building brand trust and awareness. Effective dairy processing and marketing help meet consumer demand for fresh, safe, and diverse dairy offerings, supporting both industry growth and farm livelihoods.