
Customer Service Management (CSM)
Customer Service Management (CSM) is a strategic approach that organizations use to build strong relationships with their customers by effectively managing interactions, feedback, and service experiences. It involves using specialized tools and systems to understand customer needs, resolve issues efficiently, and foster loyalty. CSM aims to improve customer satisfaction, increase retention, and drive business growth by ensuring that customers receive timely, personalized support throughout their entire journey with the company. Essentially, it’s about coordinating efforts to deliver excellent service that meets and exceeds customer expectations.