Customer Satisfaction Index (CSI)

The Customer Satisfaction Index (CSI) is a measurable score that reflects how happy customers are with a company's products or services. It is usually obtained through surveys where customers rate their experience, and these ratings are compiled into a numerical score. A higher CSI indicates greater customer satisfaction, which can lead to increased loyalty and positive word-of-mouth. Businesses use CSI to monitor performance, identify areas for improvement, and track changes over time, ultimately aiming to enhance customer experiences and strengthen their market position.