Customer Experience Management in Service Innovation

Customer Experience Management (CEM) in Service Innovation focuses on enhancing how customers perceive and interact with a service. It involves understanding customer needs, emotions, and feedback to create tailored experiences that improve satisfaction and loyalty. By integrating innovative practices and technologies, businesses can streamline processes, personalize services, and resolve issues more effectively. Ultimately, CEM aims to foster stronger relationships with customers, driving both engagement and growth by ensuring every interaction reflects the values and quality of the brand. In this way, service innovation becomes a key driver of positive customer outcomes.