CSAT (Customer Satisfaction Score)

CSAT, or Customer Satisfaction Score, measures how happy customers are with a product or service. After an interaction or purchase, customers typically respond to a question like, “How satisfied are you?” on a scale (e.g., 1 to 5). The CSAT score is calculated by taking the percentage of customers who gave a high rating (often 4 or 5), indicating satisfaction. This metric helps businesses understand where they excel or need improvement, providing quick insights into overall customer experience. It’s a straightforward way to gauge customer perceptions and drive improvements.