cruelty-free

Cruelty-free refers to products, particularly cosmetics and personal care items, that have not been tested on animals during their development. This means that no animals were harmed or used to evaluate the safety or effectiveness of the product. The movement seeks to promote ethical treatment of animals, encouraging companies to use alternative testing methods. When a brand is labeled as cruelty-free, it typically signifies a commitment to humane practices and a rejection of animal testing in favor of more compassionate approaches to product development.