Crowdsourcing in Business Innovation

Crowdsourcing in business innovation is the practice of inviting a large group of people—often from outside the organization—to contribute ideas, solutions, or resources. This approach leverages the diverse perspectives and creativity of the crowd, leading to fresh insights and innovations. Companies may use online platforms to gather input from customers, employees, or the general public. By tapping into collective intelligence, businesses can enhance product development, improve services, and address challenges more effectively, ultimately fostering a more innovative and responsive environment.