CRM

CRM, or Customer Relationship Management, is a strategy used by businesses to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service, enhance relationships, boost sales, and increase customer retention. CRM systems collect information from various channels, like emails and social media, helping companies understand their customers better. By using CRM tools, businesses can tailor their communication and offerings to meet customer needs, ensuring a more personalized experience and fostering loyalty. Overall, it’s about building stronger connections with customers to drive business success.