Consumer Packaging

Consumer packaging refers to the materials and design used to contain and protect products for sale to consumers. It serves several vital purposes: it protects the product, provides information (like ingredients or instructions), and attracts customers through appealing design. Good packaging enhances the shopping experience and can influence purchasing decisions. It also plays a role in branding, as recognizable packaging can help consumers identify their favorite products. Additionally, sustainable packaging is increasingly important, aimed at reducing environmental impact while still being functional and appealing.