Consumer Advisory Board

A Consumer Advisory Board (CAB) is a group of individuals who represent the perspectives and experiences of consumers regarding a particular product or service. Organizations often create CABs to gather feedback, insights, and recommendations to improve their offerings. By involving consumers directly, companies can better understand their needs, preferences, and concerns, which helps in crafting better products and services. CABs play a crucial role in ensuring that a company's decisions are aligned with consumer interests, ultimately leading to enhanced customer satisfaction and loyalty.