conditioned place preference

Conditioned place preference (CPP) is a research method used to study how a subject, often an animal, develops a preference for a specific environment associated with a certain experience, such as a drug. During the experiment, one area is paired with the drug, while another is neutral. If the animal spends more time in the drug-associated area later, it indicates the environment has become linked with the drug's effects, revealing its rewarding or pleasurable properties. CPP helps scientists understand the potential for substances to influence motivation and addiction.