Complaint Handling

Complaint handling in customer service refers to the process of addressing and resolving customer grievances. When customers encounter issues with a product or service, they voice their concerns. Effective complaint handling involves listening to the customer, understanding their issue, providing a solution, and ensuring their satisfaction. This process not only resolves the immediate problem but also helps build trust and loyalty, improves the overall customer experience, and can guide a company to improve its products or services. A strong complaint handling system turns negative experiences into opportunities for better relationships with customers.