Community-based social marketing

Community-based social marketing (CBSM) is a strategy that encourages individuals within a community to adopt environmentally friendly behaviors by understanding their motivations, barriers, and social norms. It involves engaging community members through targeted education, peer influence, and practical programs that make sustainable actions easier and more appealing. By customizing interventions to local values and circumstances, CBSM fosters voluntary behavior change that can lead to lasting benefits for the environment and community well-being.