community banking

Community banking refers to local, smaller financial institutions that focus on serving the financial needs of their specific communities. These banks are typically more accessible and personalized, offering services such as checking and savings accounts, loans, and mortgages. Unlike large national banks, community banks prioritize building relationships with customers, understanding their needs, and supporting local businesses and development. They often reinvest deposits back into the community, contributing to local economic growth. This approach fosters trust and loyalty, making community banks an essential part of the financial landscape in many areas.