Coalition Loyalty Programs

Coalition loyalty programs are partnerships between multiple businesses that allow customers to earn and redeem points across various brands rather than just at a single store. For example, when you shop at a grocery store and a gas station that both belong to the same coalition, you can earn points at one and use them at the other. This setup encourages customers to engage with multiple companies while providing them more ways to earn rewards, enhancing customer loyalty and overall shopping experience. Such programs benefit businesses by attracting more customers and encouraging repeat visits.