Cialdini's principles of influence

Cialdini's principles of influence are six key strategies that explain how people can be persuaded. They are: 1. **Reciprocity**: We feel obliged to return favors. 2. **Commitment**: Once we commit to something, we're likely to follow through. 3. **Social Proof**: We look to others' actions to guide our own. 4. **Authority**: We trust and follow experts or those in power. 5. **Liking**: We are influenced by people we like or connect with. 6. **Scarcity**: We value things more when they appear limited or rare. These principles help us understand how influence works in everyday interactions.