Charles Fombrun

Charles Fombrun is a well-known scholar and thought leader in the field of corporate reputation and branding. His work focuses on how companies build and manage their public image, and why a strong reputation is vital for long-term success. Fombrun developed frameworks to measure and improve an organization’s reputation, emphasizing the importance of trust, credibility, and ethical conduct. His ideas help organizations understand their perception in the marketplace and guide strategic decisions to strengthen their reputation, ultimately enhancing stakeholder relationships and competitive advantage.