Change Communication

Change communication is the process of sharing information about upcoming or ongoing changes within an organization to ensure everyone understands what’s happening, why it’s happening, and how it will affect them. Its goal is to build awareness, reduce uncertainty, and gain support for the change. Effective change communication involves clear, honest, and timely messaging, often tailored to different audiences. By keeping everyone informed and engaged, it helps smooth the transition, minimizes resistance, and encourages collaboration throughout the change process.