Capture Planning

Capture planning is a strategic approach used primarily in business and project development, particularly in competitive environments. It involves identifying potential opportunities, understanding the customer’s needs, and developing a tailored plan to win a contract or project. The process includes analyzing competitors, assessing risks, and crafting proposals that highlight unique strengths and solutions. Essentially, capture planning ensures a organized effort to secure business by aligning resources, strategies, and messaging to effectively meet the client’s expectations and stand out in the market. It’s about positioning oneself as the best choice for the opportunity at hand.