CanCon

CanCon, short for Canadian Content, refers to regulations in Canada aimed at promoting and supporting Canadian culture and media. These rules require a percentage of music, television programs, and films broadcast in Canada to feature Canadian talent, creators, or stories. The goal is to ensure that Canadian voices and perspectives are represented and to foster the growth of the domestic media industry. It encourages the development of local artists and helps to strengthen national identity in a landscape often dominated by foreign content, particularly from the United States.