Canadian Content (CanCon)

Canadian Content, or CanCon, is a set of rules that requires radio and TV broadcasters in Canada to radio and TV broadcasters in Canada to dedicate a certain percentage of their airtime to Canadian-made music and programming. This policy promotes and supports the growth of Canadian artists, producers, and creators, ensuring that Canadian culture is represented and accessible within the country's media landscape. The goal is to foster national identity, cultural diversity, and a thriving domestic entertainment industry. CanCon regulations are monitored and adjusted by government agencies to maintain a healthy balance of Canadian content in media broadcasts.