Canadian Media Research Consortium

The Canadian Media Research Consortium (CMRC) is a collaborative group focused on studying and understanding media consumption in Canada. It brings together researchers, industry experts, and organizations to explore how Canadians interact with various media forms, including television, radio, and digital platforms. The CMRC aims to provide valuable insights and data that can inform policy decisions, business strategies, and media practices, ensuring that they reflect the diverse needs and preferences of the Canadian public. Through its work, the Consortium helps to support a well-informed media landscape that benefits both creators and consumers.