
Calorie Control Council
The Calorie Control Council is a trade association that represents manufacturers of low-calorie, reduced-calorie, and calorie-free food and beverage products. Its role is to provide scientific information, support responsible marketing, and promote the safe use of these products. The council helps inform consumers and health professionals about calorie reduction options by sharing research and fostering transparency. It also works to ensure that products meet regulatory standards, helping people make informed dietary choices while managing their calorie intake effectively.