C. R. Smith (CEO)

C. R. Smith was the CEO of American Airlines from 1968 to 1993, overseeing the company's expansion and modernization during a pivotal time in the airline industry. Under his leadership, American Airlines introduced innovations such as the first fully computerized reservation system and initiated the popular AAdvantage frequent flyer program. Smith was instrumental in making the airline a major player in the market. His tenure is noted for balancing growth with challenges, including economic downturns and increased competition. After retiring, he continued to influence the industry through various roles, including serving on government and corporate boards.