Business as Mission

Business as Mission (BAM) refers to the concept of integrating business practices with a mission for social or spiritual impact. It involves using entrepreneurial activities to create economic opportunities while promoting values such as justice, sustainability, and community development. BAM aims to address social issues, such as poverty and inequality, by empowering communities through job creation and ethical business practices. Essentially, it views commercial enterprises as a vehicle for positive change, where profit generation is aligned with contributing to the common good and advancing meaningful goals in society.