BrandZ

BrandZ is a global research-focused ranking that measures the value and strength of brands. It evaluates brands based on factors like consumer perception, business performance, and market influence. By analyzing data from surveys, financial stats, and market behavior, BrandZ identifies the most valuable brands worldwide. This helps companies understand their brand’s standing, inform marketing strategies, and gauge competitive strength. Essentially, it's a way to quantify and compare how well brands resonate with consumers and contribute to business success across different industries.