Big Data in Tourism

Big data in tourism refers to the vast amount of information collected from travelers, online platforms, and travel-related sources. This data includes booking patterns, reviews, social media activity, and GPS location data. By analyzing these large datasets, tourism professionals can better understand traveler preferences, improve services, personalize experiences, and optimize marketing strategies. It helps create more efficient travel planning, enhance visitor experiences, andsupport sustainable tourism development. Essentially, big data enables the tourism industry to make smarter decisions by leveraging detailed, real-time insights from a wide array of digital information.