Big 12 Conference

The Big 12 Conference is a group of college sports teams primarily from the central and southwestern United States that compete against each other in various athletic competitions, especially college football and basketball. It functions as an organization to coordinate scheduling, competitions, and championships among its member schools. The conference also promotes academic and athletic excellence, providing regional identity and media exposure for its teams. Member schools collaborate under shared rules and revenue-sharing agreements, enabling competitive play at the national level while fostering a sense of community among the universities involved.