Beer Game

The Beer Game is a simulation that illustrates how complex supply chains work and how decisions at one point can affect the entire system. Participants assume roles like retailer, wholesaler, distributor, and factory, each responsible for replenishing beer stock. The game highlights issues like delays, miscommunication, and the “bullwhip effect,” where small changes in demand can cause significant fluctuations upstream. Its goal is to demonstrate the importance of coordination and information sharing within supply chains to reduce inefficiencies and improve overall performance.