BCG Turning Point

The BCG Turning Point is a strategic management concept from the Boston Consulting Group that helps organizations identify when their current growth or market position is changing. It signifies a critical moment when a company must adapt its strategies—either to capitalize on new opportunities or to address risks—before decline or stagnation occurs. Recognizing this turning point enables leadership to proactively realign resources, innovate, and make informed decisions to sustain long-term success. Essentially, it’s about spotting the signs of change early so an organization can navigate transitions effectively.