Baseline Data

Baseline data is the initial information collected before starting a project or intervention. It provides a clear picture of the current situation or conditions, allowing for accurate comparison later on. For example, measuring sales figures before launching a marketing campaign creates a baseline. This data helps determine if changes or improvements occur over time. Baseline data is essential for setting goals, tracking progress, and evaluating the effectiveness of actions taken. It ensures that any observed changes can be confidently attributed to the efforts rather than external factors.