Bait-and-Switch Technique

The Bait-and-Switch technique is a sales strategy where a business advertises a desirable product at a low price to attract customers, but then claims the product is unavailable or unsuitable and persuades them to buy a different, often more expensive or less attractive item. It relies on creating false expectations to lure customers in, only to redirect them toward a better profit option. This tactic can be considered unethical or illegal if used to deceive consumers, as it manipulates perceptions and genuine choice.