author platforms

An author platform refers to the various ways an author connects with their audience and promotes their work. It includes their online presence, such as social media profiles, personal websites, and blogs, as well as offline activities like speaking engagements and community involvement. A strong author platform helps in building a following and establishes credibility, making it easier to reach readers and sell books. Essentially, it's a combination of reputation, visibility, and engagement that helps authors communicate effectively with their audience and market their writing.