athlete management

Athlete management refers to the strategies and practices used to support and develop athletes throughout their careers. This involves coordinating their training, health, and performance, as well as managing aspects like contracts, sponsorships, and public relations. It ensures that athletes have the resources, guidance, and support needed to maximize their potential, stay healthy, and navigate challenges. Effective athlete management balances the physical demands of their sport with mental well-being and life outside of competition, ultimately aiming to foster both athletic success and personal growth.