Association for Researching and Applying Metaphor

The Association for Researching and Applying Metaphor (ARAM) is a group dedicated to studying how metaphors shape our understanding of the world. Metaphors are comparisons that express ideas in relatable terms, like saying "time is money." ARAM brings together researchers, educators, and practitioners to explore how metaphors influence communication, thought, and culture. They aim to enhance our understanding of language and its impact on various fields, including psychology, literature, and education. Through conferences, publications, and collaboration, ARAM fosters a deeper appreciation of metaphors in everyday life and their role in shaping human experience.