Association

Association, in general knowledge, refers to the mental connections and relationships we make between different concepts, ideas, or experiences. It helps us organize information, enabling us to recall and relate things more easily. For example, if you hear the word "beach," you might immediately think of "sand," "sun," or "vacation." These associations enhance our understanding and memory by linking new information to what we already know, allowing us to navigate and make sense of the world around us more effectively.