Arts Marketing Association

The Arts Marketing Association (AMA) is a UK-based organization that supports those involved in marketing and audience engagement within the arts sector. It provides resources, training, and networking opportunities for professionals involved in promoting art, culture, and heritage organizations. The AMA helps members share effective strategies and best practices to reach and connect with audiences, ultimately aiming to enhance participation in the arts. By fostering collaboration and knowledge-sharing, the AMA plays a crucial role in strengthening the arts community and ensuring its vibrancy and accessibility.