"Art as Technique"

"Art as Technique" is a concept introduced by critic Victor Shklovsky, emphasizing that the way art is created—its techniques—are essential to its meaning. It suggests that artists intentionally use certain methods, such as unusual perspectives, distortions, or language, to make familiar things stand out and be perceived in new ways. This focus on technique aims to prolong the viewer's engagement and deepen understanding, transforming ordinary experiences into meaningful artistic expressions. Essentially, it highlights that the craftsmanship and methods used in creating art are vital to its power and impact.