AppExchange

AppExchange is an online marketplace provided by Salesforce where businesses can find, install, and customize software applications to extend and enhance their Salesforce platform. Think of it as an app store for business tools—offering a variety of pre-built solutions like productivity apps, integrations, and analytics that help companies tailor Salesforce to their specific needs. These apps are vetted for quality and security, making it easy for organizations to add new features without developing them from scratch. Essentially, AppExchange helps businesses optimize Salesforce to better support their processes, improve efficiency, and drive growth.