Apex

Apex is a programming language developed by Salesforce specifically for customizing and extending their cloud-based CRM platform. It allows developers to create custom business logic, automate processes, and build tailored applications that run directly on Salesforce's infrastructure. Apex code can perform complex operations, handle data, and integrate with other systems, all within the secure environment of Salesforce. Think of it as a specialized toolkit that enables organizations to adapt Salesforce to their unique needs, improving efficiency and functionality without compromising data security or platform stability.