American Society of Travel Advisors

The American Society of Travel Advisors (ASTA) is a professional organization representing travel advisors in the United States. It advocates for the interests of travel agents, promotes ethical practices, and provides resources and training to enhance their skills. ASTA aims to support its members by offering networking opportunities, industry insights, and marketing tools. By doing this, it helps ensure that travel advisors can effectively serve their clients, navigate the travel industry, and adapt to changes, ultimately promoting consumer confidence in using travel professionals for their travel planning needs.