American semiotics

American semiotics is the study of signs and symbols and how they create meaning within culture and communication. It examines how we interpret signs—like words, images, and gestures—and how they relate to the ideas and concepts they represent. Key figures in this field, such as Charles Sanders Peirce and Roland Barthes, explore how signs function in everyday life, influencing our understanding of reality, identity, and social interaction. Overall, American semiotics helps us understand the complex web of meaning that shapes our perceptions and interactions in society.